Thursday, January 30, 2020

Mattel’s Barbie Gets More Diverse in 2020


If you're a little girl with a prosthetic limb, alopecia or the skin condition vitiligo, there's now a Barbie doll that looks just like you.

The 2020 additions to Mattel's Barbie Fashionistas line are the company's latest nod to making sure its dolls reflect more of society's diversity.

Barbie was once criticized by some observers for promoting a narrow, unrealistic ideal of what is beautiful. But the brand has been on a diversity push over the last five years, unveiling dolls with an array of skin tones, hair textures, body sizes and facial structures.

There are Barbies with less defined waists, varying bust sizes and sculpted arms. And the doll in a wheelchair even has her own ramp.

Barbie's focus on a more expansive idea of beauty reflects a broader shift that is impacting not only the toy industry but the worlds of fashion and politics as well.

Inclusion is cool;) What Barbie would you buy?

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